![]() ![]() Pale colors, soft lighting, whimsical decor-everything fits into Free People’s girly-boho narrative. When customers walk away from a Free People storefront, they are left feeling like they just experienced a girly, bohemian escape. You can find a great example of effective storytelling via merchandising with the brand Free People. Cohesion plays a major role in creating a discernible story. To best tell your story, ensure that each element of your merchandising makes sense as part of a complete visual narrative. Both of these stories would require different merchandising strategies to make them clear, but, if merchandised effectively, would leave customers with a clear picture of who you are and the story you are telling. For example, if you were starting a gardening store, you might want customers to walk away feeling like they just left a quaint English country garden or maybe a luxurious chateau estate. ![]() Think of your business’s story as the way you would want your customers to describe your store if they were recounting it to a friend. Customers crave this narrative-they want to understand and assign meaning to the places they shop. Use Visual Merchandising to Tell a StoryĪt the end of the day, you want your business to tell a story about who you are, what you stand for, and what people can expect from you. Alternatively, you can download our free store layout checklist for a comprehensive guide to setting up your store.ħ. When considering how you want to place your focal points-and what you want them to be-you will need to think about three main things:įor more detailed information and guidance on how to plan your store layout, check out our article on planning your store layout. A group of mannequins, a piece of wall art, or a table display all act as focal points and will work to create visual interest and promote customer involvement-without actually creating a new shoppable space. They can also be design features that brand your store and create a narrative for your customer. While POP displays are a type of focal point, focal points do not necessarily have to be overt ads. These are specific points of visual interest that will draw your customers’ attention and move them toward the things you want them to see. One of the best ways to break up your store and guide customers through your space is by creating focal points. Guide Customers Through the Store With Focal Points These might be great places to feature POP displays to help create visual interest and break up repetitive visual areas. Think about what areas of your store have monotonous shelving or little diversity in product. POP displays are great for breaking up clutter in high-volume product areas, filling open space, and guiding customers through your store. With your POP displays designed, the last thing you will want to do is figure out how to incorporate them into your store layout. This display for the candle brand Oldman & Magpie showcases the wares in one eye-catching spot. Take a look below at some great examples of POP displays: The POP design you choose should be eye-catching, draw customers in, speak to your brand voice, and fit in with the rest of your store. This is up to you and what products you think will get the most benefit from POP displays. These might be your personal favorites, best sellers, or even slow sellers that you want to push through. When choosing the best POP displays for your business, you will first want to identify what products you want to target. POP displays are a great way to create a visual stimulus around a product and make customers engage and remember your store. ![]() Think of your POP displays as one-dimensional employees-while they are confined to one product area, they are the expert and key salesperson for that product and can help you sell it faster and easier.ĭid You Know? It is said that 65% of people learn visually, and showing visuals can significantly increase message retention. They can promote product features, showcase deals, break up clutter, or draw attention to an exciting item. POP displays are temporary digital or physical displays located around products you want to draw attention to or advertise. Highlight Products With Point-of-Purchase (POP) Displays Want to learn more about exterior displays? Read our guide to designing storefront signs.Ĥ. ![]()
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